A Simple Approach to the Partner-to-Partner Program

A Simple Approach to the Partner-to-Partner Program

In a growing and competitive market where more information is easily available to customers and decision makers, saying yes and winning more IT projects can be challenging.

While managing hundreds of accounts, we have discovered that the most successful Microsoft CSP Partners have taken advantage of partner-to-partner alliances and capitalizing on integrated solutions and services, all while securing customer relationships and helping to lock in the full cloud technology commitment.

The key to creating strategic and winning partnerships is finding the best-suited partner for your business needs. That is where we come in.

Whether it makes sense to build a practice or use the Partner-to-Partner program remains a legitimate question when you want to start selling Microsoft Business Applications.

Depending on your business maturity level, you might want to evaluate the investments needed to add a new service revenue stream. For many reasons, your cloud IT business might not be there yet. In those cases, there is value in working with a strategic partner to implement solutions such as Business Central, Dynamics 365 Sales, Power Apps and Automate for your customers in a co-branded setting.

Intelligent business applications are the enabler of digital transformation. Utilizing Microsoft’s solutions for business applications provides the means for organizations to grow, evolve and meet the changing needs of customers, as well as capture new business opportunities. This means you can win big by never turning down new projects and capitalize on this cloud-based marketing opportunity.


What Is the Partner-To-Partner Program and How Will It Benefit You?

Ingram Micro Cloud created a performant Microsoft partner environment that benefits your growth and profitability. This partnership model is ideal for Modern Workplace or Azure partners with Business Applications opportunities.

The Benefits of a Business-to-Business SaaS Partner Program

There are many reasons for joining forces with a Microsoft Expert Partner. Members can benefit from these advantages:

  • Scale your marketing efforts
  • Extend your connections and reach new markets
  • Learn, sell and deliver a broader range of Microsoft solutions
  • Retain and keep your customers loyal to your company 
  • Increase CSP recurring revenue with higher margin 
The Benefits of a Business-to-Business SaaS Partner Program


The Roles

Your Customers Your Company Ingram Micro Cloud

Looking for CRM/ERP/App Development/Process Automation/Data Visualization solutions or looking to move legacy systems the cloud.

Trusted Technology Advisors with existing Modern Workplace, Azure or both business practices.

Bundled offers that you can sell to your customers while continuing to own and maintain your customer relationships.


A Simple Approach to the Partner-to-Partner Program

No risk, no investment, and no experience necessary.
Adding Dynamics to your practice is easy with the P2P.

  • Request access to our Global Partner Teams Channel and register here.
  • Review your Cloud Ascent data and customer leads to take the next best marketing actions based on a propensity model.
  • Build capability within your sales team. We provide sales and technical training to enable your team to spot and qualify Dynamics 365 and Power Platform opportunities.
  • Execute your first marketing activities with our campaign in-a-box, sales resources and Microsoft tools.
  • Go-to-market and operationalize your vision.
  • Work with our Global Dynamics 365 and Power Platform Elite Service Partners to help you deliver and implement solutions you may not be able to support today.
    • You still transact the licenses and own the customer relationship, and your customer receives the best implementation experience.
  • Assess implementation offerings on the Cloud Marketplace.
  • Get on a Partner-to-Partner discovery call with the Elite Service Partners to discuss the referral terms, project criteria, end-customers investment capacity and resource availability.
  • Establish your business terms and rewards from this new relationship – establish goals and success metrics.
  • Review the end-customers project and proposal.
  • Finalize the end-user agreements and other T&C documents.
  • Receive the official Statement of Work.
  • Advance with your customers technology needs and repeat.


By choosing Ingram Micro Cloud, enter a partnership where your creativity is your only limit!

Ready to get started?

Join Our Partner-To-Partner Program Now

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  • Category Growth & Best Practices

  • Written by Sabrina Paradis

  • Published on September 20, 2022

Sabrina Paradis

Sabrina Paradis, Global Marketing Manager, Business Applications, Ingram Micro Cloud

With her passion for people and business processes, she helps identify the best business solutions for the most common technology challenges while connecting with many people around the globe. In her role leading Business Performance Cloud Growth Solutions, Sabrina focuses on simplifying access to this advanced technology for more partners and developing new go-to-market strategies.