Ingram Micro Cloud’s IMPACT Programme
Drive Growth, Reduce Project-Lead Times: What You Need To Know About Ingram Micro Cloud’s IMPACT Programme
Movement in our global economy often results in many prospects and customers focusing efforts on capital preservation, and, as a result, closing deals and delivering accurate forecasts become increasingly difficult.
What if we told you there was an easy way to address this challenge?
At Ingram Micro Cloud, we developed a newly minted programme called IMPACT – a sales-enablement programme that aims to help senior leaders, sales and marketing professionals work together to build a robust growth plan for their business. With our solution experts by your side, you can access previously untapped revenue streams, expand your business and land more deals faster than ever before.
IMPACT is an Expert-Led Learning Experience Dedicated to Your Growth
The IMPACT programme is a unique workshop-style online learning experience delivered by experienced technology sales consultants, such as Neural Impact and other Microsoft-approved trainers who are devoted to providing a range of courses for senior leaders, sales, and marketing professionals.
When creating the programme, our goal was simple: give our partners the necessary frameworks and tools to strategically plan business growth and increase their teams' capabilities in IT consulting and deployment.
IMPACT was Created to Meet the Demand for Cloud Growth
Demand for cloud solutions has grown exponentially, yet few business leaders, marketing, and sales professionals have adjusted their processes to respond to the buyer’s new set of expectations. Despite a whopping 80% deal close rates amongst partners that specialise in a sector, market or technology solutions, most partners remain sector agnostic with an average deal close rate of 20%.
There is a massive opportunity to access significant untapped revenue – we want to simply help you seize the opportunity.
IMPACT Offers Solutions to Common Roadblocks
Partners often find it difficult to cross-sell into higher-value solution areas. This in turn prevents them from accessing new revenue streams and leaves their business vulnerable to competitors. Some challenges include:
- Inability to demonstrate credibility when it comes to higher-value solutions
- Lack of confidence to engage at the senior stakeholder or decision-maker level
- Business focus is dedicated to specific solutions and there isn’t the capacity to add another solution to the list
- High risk of getting the implementation wrong
- Teams are underprepared for business conversations
- There’s an overwhelming amount of information and various learning paths for cloud solutions – where do you start?
IMPACT Goes at Your Pace
For every challenge above, IMPACT offers a variety of modules that aim to provide a sustainable solution. Whether that is a course set for six weeks, ten weeks or our fast-paced twelve-week Mini Sales MBA for Dynamics module, you can dive into weekly 60- or 90-minute workshops that best align with your specific learning needs.
Additionally, most modules are pre-recorded, giving you the flexibility to review and watch during a time that best fits your schedule.
Drive Purposeful IMPACT
The programme’s recent launch has already made an impression on the channel, opening new revenue streams for partners even in the early weeks of the programme. For Tom Breheny, Business Development Lead at Queue Associates, the Strategy for Business Leaders course has helped him define and shape his own approach to business development.
“I have opened a number of cross-sell opportunities, one of which has expanded to a larger opportunity across an entire group,” Breheny explained. “The course helped me to identify other needs the group had and how the product could be applied.”
Breheny and Queue Associates are not the only ones who have already benefited from the programme – IMPACT courses had a similar effect for Roger Peacock, Business Development Lead at Circyl.
“The D365 Sales & Marketing Strategy Creation course has encouraged me to revisit strategies that I have previously used and start to apply more structure to my sales approach,” Peacock said. “The course certainly helped me apply a more robust sales approach to some of the larger opportunities I am currently engaged in.”
Regardless of module, our goal is simple: we want to help you increase your capabilities in such a way that drives sustainable growth not just for today, but for the future to come.
Interested in learning how the IMPACT Programme can benefit you? Check out our courses in greater detail to see which one is best for you.
Category Company & Partnership News, Customer & Partner Stories
Written by Lisa Cohen
Published on January 05, 2023
Lisa Cohen, Head of Vendor Alliances & Solutions Design, Ingram Micro Cloud
Lisa heads up Alliances and Solutions Design in the UK. Through the development of innovative programmes and tools, she helps drive growth at scale for both partners and peers, with the goal of enabling them to work as one team to address SMB business challenges, expand deal sizes, and speed up project lead times. An example of this is our new IMPACT programme.