Ingram Micro Cloud Introduces White-Label Marketplace, a Powerful New Feature to Help Resellers Automate their Cloud Business

Enables clients to brand their own customer-facing marketplace

IRVINE, Calif. – Mar. 4, 2021 – Ingram Micro Cloud, operator of the world’s largest marketplace of cloud solutions and services for the channel, announced today its new White-Label Marketplace, a robust feature for resellers to publish and launch their own branded marketplace on the Ingram Micro Cloud Marketplace.

Now, reseller partners can easily automate their own cloud business and ultimately increase sales by directly offering the best-in-class technology solutions available on the Ingram Micro Cloud Marketplace, while also providing access to a selection of self-branded services to give their customers a more customized experience.

“Innovation and differentiation are critical to success in the cloud. Our partners know Ingram Micro Cloud is committed to continually expand the solutions we provide for our resellers and partners, and our White-Label Marketplace unlocks powerful new possibilities,” said Victor Baez, Vice President of Global Cloud Channel Sales at Ingram Micro Cloud. “By sharing our robust marketplace technology, combined with our vast catalog, our White-Label Marketplace enables resellers to brand each marketplace to their own specifications.”

With just a few clicks, resellers can configure, customize and brand their White-Label Marketplace, maintaining the same intuitive look and feel of Ingram Micro Cloud’s in-panel Cloud Marketplace. This versatility allows resellers to enable marketing tools like banners and logos, use their own domain name, and set featured products, pricing and special promotions. Within minutes, resellers are ready to invite their customers to purchase on their very own marketplace.

The Ingram Micro Cloud Marketplace is an automated, end-to-end e-commerce platform that enables resellers to provision services within minutes, purchase preset bundles to increase their profit margin and streamline their back-office operations with API integration and consolidated control. Resellers can also leverage the Go-to-Market Hub, a first-ever go-to-market automation tool, to access and customize out-of-the box marketing campaign kits and sales collateral, enabling them to reduce time to market and increase revenue.


About Ingram Micro Cloud

Ingram Micro Cloud brings together innovators and problems solvers to help the world accomplish more.  It facilitates and manages the cloud’s complex digital value chain—all powered by CloudBlue technology. Ingram Micro Cloud operates in 64 countries with over 55,000 reseller partners, and its Cloud Marketplace serves over 14 million seats, offering more than 120 cloud solutions.  With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers and managed service providers by offering More as a Service. Detailed information is available at


Global Media Contact:

David Yang
Ingram Micro Cloud

Back to press releases
  • Date March 04, 2021